Our history

About Us
Barbadillo y Asociados is the most experienced consultancy in Spain in the development and expansion of franchise projects. The consultancy is a founding member and unique Spanish member of the International Franchise Consultants Network (IFCN), with partners in the major European economies. It also publishes the Franchise Guide Spain, the newspaper En Franquicia and portal www.quefranquicia.com

Working hours

Monday - Friday........................... 09:00AM - 19:00PM

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Franchise Marketing: more customers, more franchises

Franchise Marketing

With the specific Marketing and Communication services for franchises that we develop in our consultancy, we position your brand in the main communications media (press, specialist magazines, radio and television) and most relevant Internet portals for gaining greater brand notoriety and better product/service positioning. But in addition to this, we make your company appear amongst the best investment options or as an outstanding franchise amongst the numerous options offered by the Franchise System.

Being recognised on the market is vitally important for the expansion of your franchise to be successful and undergo permanent, sustained growth. People trust what they know. So marketing and good franchise communication management are essential for achieving the necessary impact on the market, which is in turn a condition for gaining a high number of candidates, subsequently allowing for a good selection.

The Marketing Department of Barbadillo y Asociados specialises in creating and developing original solutions for the diffusion and communication of your brand amongst potential franchise holders. Throughout these years of our history, it has contributed efficiently to the diffusion in the press of a large number of brands, the prestige of which is recognised today.

To achieve this it has:

An excellent relationship with the franchise communications media

General, economic and specialist media that enable us to secure free appearances for our clients. The fact that we are a press office specialising in franchises makes Barbadillo y Asociados a constant reference for the media. The consultancy has all the resources for making your franchise a successful reference.

Execution and participation in franchise symposiums, seminars and fairs

This makes Barbadillo y Asociados an indispensable model for anyone interested in investing in franchises. Through these kinds of events, we publicise the franchises we manage and invigorate their expansion.

Our franchise media are placed at the service of our customers

As yet another advantage for the identification of potential franchisees. Our franchise portal quefranquicia.com, the Franchise Guide to Spain, the daily newsletters, our newspaper En Franquicia which is distributed at the main franchise and entrepreneurial fairs in our country and the specialist monographs are all, among others, highly  efficient and free means by which the franchises that trust themselves to Barbadillo y Asociados manage their expansion.

Our exclusive databases are comprised of thousands of candidates

Because of their profile, they are the ideal recipients of franchise business proposals.