Our history

About Us
Barbadillo y Asociados is the most experienced consultancy in Spain in the development and expansion of franchise projects. The consultancy is a founding member and unique Spanish member of the International Franchise Consultants Network (IFCN), with partners in the major European economies. It also publishes the Franchise Guide Spain, the newspaper En Franquicia and portal www.quefranquicia.com

Working hours

Monday - Friday........................... 09:00AM - 19:00PM

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Who we are

About Barbadillo y Asociados

Barbadillo y Asociados is the most experienced company in franchise consultancy in Spain. The team of consultants, has intervened in more than 2,000 franchise operations, extending the networks of numerous customers and helping to make hundreds of companies grow both nationally and internationally.

ByA was established on the basis of the experience in the franchise market of two of its partners: Santiago Barbadillo and Juan Ulloa, both of them directors of the franchise department of Banco NatWest, the first department to specialise in the analysis of  franchise project in the  Spanish banking sector.

Since then, Barbadillo y Asociados has gradually grown, both in structure and in terms of its presence on the market, and it now has an extensive network of branches, in Spain and abroad. In addition, the franchise consultancy firm has associates in several countries around the world through the IFCN (International Franchise Consultants Network), of which it is a founding member and the only Spanish member.

As a franchise consultancy firm Barbadillo y Asociados is a member of the Spanish Franchise Association. It also publishes the Spanish Franchise Guide and runs the portal www.quefranquicia.com.

About Santiago Barbadillo, expert in franchises and Managing Director of Barbadillo y Asociados

Born in Madrid, Santiago Barbadillo is a Graduate in Business Sciences from the Complutense University of Madrid and has a Master’s in International Banking and International Marketing from Heythrop Park College, Oxford.

Initially his career was linked to the  National Westminster Bank, a financial institution where he trained in the Franchise System by working in their Franchise Unit in London for one year.

Santiago Barbadillo

In 1988 he established and ran the Franchise Department of NatWest Bank in Spain, a pioneer in offering these kinds of specialist services in the Spanish banking sector.

He has been a franchise consultant since 1992 and the since 1994 has been the Managing Director of Barbadillo Asociados, a company specialising in the development of franchise projects and support for the expansion of networks.

He is also Advisor to some franchise networks and a regular speaker at courses, conferences and seminars related to this associated commerce system.

30 years of experience as franchise consultants

Since the beginning of Barbadillo y Asociados, the promotion of the Franchise System has been a priority goal of our consultancy firm. Today we continue to support, train and inform on this commerce formula whose robustness and solid position have been proven in comparison to other, independent commercial alternatives”.

Santiago Barbadillo