Barbadillo y Asociados is the most experienced consultancy in Spain in the development and expansion of franchise projects. The consultancy is a founding member and unique Spanish member of the International Franchise Consultants Network (IFCN), with partners in the major European economies. It also publishes the Franchise Guide Spain, the newspaper En Franquicia and portal www.quefranquicia.com
The success of a franchise project largely depends on the conditions that define it. Poor design of the franchise project will lead to numerous problems during expansion, and probably bring about failure.
We need to have recourse to a franchise consultancy firm in order to carry out optimum design of the franchise and of the document base (fundamentally the contract and operations manuals) as the foundations of successful, sustainable expansion over time, as many companies begin their growth through this system, but few of them manage to maintain their networks in the medium and long term.
Thus, the mistakes made during these initial stages will form part of the cause of future problems that will endanger the growth and consolidation of the franchise network. The experience of a franchise consultant can prevent problems in the future.
The franchise consultancy firm provides knowledge and experience
During this process a franchise consultancy firm provides knowledge and experience, allowing the future franchisor to choose the best alternatives when defining the franchise, of the numerous possibilities presented. As a result, the consultants will confirm and verify that the business developed can indeed be franchises, but also under what conditions and parameters.
Before developing expansion based on selective criteria, a solid, successful franchise calls for a series of conditions from the establishment, covering the different aspects of the franchise. These conditions need to be determined by a franchise consultant.
In this regard, on an economic level, the project must be balanced, so franchisor and franchisee must obtain profitability that is in line with their activity.
The legal and relational aspects between the franchise head office and the franchised units must be well defined within the project, specifying, amongst other aspects, how the training, supervision and support of the franchisees is to be carried out.
With regard to structural conditions, the franchise consultancy must define the necessary structure at the beginning of the expansion and the time period for it to grow coherently and in harmony with the franchise network.
In short, the mission of a franchise consultancy firm is an important one, that of favouring the development of the franchise project in the most suitable conditions to guarantee its future viability.
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