About Barbadillo y Asociados

Barbadillo y Asociados is the most experienced franchise consulting firm in Spain. Our team of professional, dedicated consultants have partnered with, and assisted in the developmental growth of more than two thousand franchise operations, while extending the networks of numerous clientele and advancing the success of hundreds of companies both nationally and internationally.

ByA’s core platform was forged through the extensive experience in the franchise industry of its two founding partners: Santiago Barbadillo and Juan Ulloa, both of them founding directors of the franchise department of Banco NatWest, the first department to specialize in franchise analysis and development in the Spanish baking sector.

Since then, Barbadillo y Asociados has steadily evolved, both in structure and in terms of its presence in the industry. It now maintains an extensive network of
branches throughout Spain and abroad. In addition, ByA proudly partners with
associates in numerous countries around the world through the IFCN (International Franchise Consultants Network), of which it is a founding member and the only Spanish member.

As a franchise consultancy, Barbadillo y Asociados is a member of the Spanish Franchise Association. It also publishes the Spanish Franchise Guide and operates the portal: www.quefranquicia.com.

About Santiago Barbadillo, a leader in franchise and Managing Director of Barbadillo y Asociados

Born in Madrid, Santiago Barbadillo is a Graduate in Business Sciences from the
Complutense University of Madrid and holds a Master’s in International Banking
and International Marketing from Heythrop Park College, Oxford.

Initially, his career was fortified in the National Westminster Bank, a financial
institution where he trained in the franchise system by working in the Franchise Unit in London.

Santiago Barbadillo

In 1988, he established and managed the Franchise Department of NatWest Bank in Spain, a pioneer in offering these kinds of specialist services in the Spanish banking sector.

Mr. Barbadillo has been a franchise consultant since 1992, and as of 1994 has been titled with being the founder and Managing Director of Barbadillo y Asociados, a consulting firm specializing in the development of franchise operations and the support for network expansion.

In addition, he is Advisor to multiple franchise networks and a regular speaker at
courses, conferences, and seminars related to the franchise commerce system.

30 years of experience as franchise consultants

“Since the beginning of Barbadillo y Asociados, the advancement of the Franchise System has been the fundamental goal of our consultancy. Today we continue to support, train, and educate on this commerce formula whose effectiveness and formidable position have proven highly successful in comparison to other, independent commercial alternatives.”

-Santiago Barbadillo